Press releases

1/27/11

In the know first – NAVIGON gives users the edge with enhanced destination information

Owners of the NAVIGON select Telekom Edition iPhone already know more than the rest before the journey has even begun. The enhanced destination information informs users about the weather prospects at their destination and attractive offers from selected companies. Users can then decide for themselves which information they would like to actively use. When selecting sponsor partners, NAVIGON works alongside NAVTEQ Media Solutions.

Hamburg, January 27 2011 – With NAVIGON select, users decide for themselves which additional packages they would like to use to extend their navigation device. That is also valid for the sponsored offers from NAVIGON partner companies, which can be seen in the enhanced destination information before the journey begins. This means that iPhone users know more about special POIs at the destination before they have even set off. Once the address has been entered, offers from selected local companies at the destination, alongside a weather report, appear on the display of the smartphone – whether a discount at the spa, the best-value Italian pizza or special offers in phone shops.1 If interested, drivers can be guided directly to these places.2iPhone3G_front_DestinationScreen_UK_lowres

Virtual offers with added value
“With the enhanced destination information, we are giving users a distinct edge in terms of knowledge,” says Gerhard Mayr, vice-president of Worldwide Mobile Phone Business at NAVIGON. “As with all other developments, the major focus here is on the product’s value for customers.” If the offer doesn’t interest users, they can skip the information and begin navigating, which then takes place as usual and will not be affected by special offers. “With the additional information provided by NAVTEQ Media Solutions, we are providing our customers with interesting local offers. They decide for themselves whether or not they would like to take advantage of them,” says Gerhard Mayr. “By intelligently integrating the services, we are offering our customers real added value without losing sight of the safety and quality aspects of the NAVIGON software.”
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1 A temporary connection to the Internet is necessary to download the data. The volume of data required is between 5 and 50 kilobytes.
2 When selecting sponsor partners, NAVIGON works alongside NAVTEQ Media Solutions, the marketer of LocationPoint Advertising POIs. Companies are selected in accordance with strict quality criteria.


 

 Further information about NAVIGON can be found online www.navigon.com or can be requested here: presse@navigon.com.

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About NAVIGON:
NAVIGON AG is a world-leading manufacturer of navigation systems from Germany. With its own portable navigation devices and thanks to partnerships with reputable consumer electronics manufacturers NAVIGON stands for premium quality GPS software for pocket PCs, PNDs und mobiles. Furthermore NAVIGON offers professional navigation solutions such as driver assistance components for the automotive OEM market. NAVIGON was established in 1991, subsidiaries can be found in Asia, Europe and North America. - NAVIGON. And the world is yours.

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