20 years of NAVIGON: Anniversary navigation device, participatory promotion for a good cause and prizes for the fans
NAVIGON turns 20 and takes this opportunity to offer its customers numerous anniversary specials: For that purpose NAVIGON has set up the subsite www.navigon.com/myspecialplaces. Users and fans have the possibility to show others their favorite places for each season of the year. Everybody that communicates his or her “Special Place” also does a good deed, because for every favorite place submitted, NAVIGON supports the Björn Steiger foundation. On top of that, an Anniversary PND edition, reduced content and a raffle are part of the NAVIGON Anniversary special.
Hamburg, May 13 2011 – On occasion of NAVIGON’s 20th anniversary, the company has a few surprises on offer: Customers can for example play an active role in “NAVIGON MySpecial Places” by sending in their favorite places for each season. By entering they also have the chance to win valuable prizes. At the same time each participant supports a good cause: For each complete entry NAVIGON will donate two Euros to the emergency aid of the Björn Steiger foundation, which has tirelessly been working on the continuous improvement of the rescue service for 40 years. “NAVIGON has set up a special subsite for its customers and fans, so that everybody can share his very own special place with other users” says Sven Klenner, Vice President Marketing and Communications at NAVIGON. “All information on the special and a tool for entering the favorite places is now available on www.navigon.com/myspecialplaces. A short film offering ideas and proposals for possible favorite places can be found there as well.
Details regarding favorite places can be submitted together with a photo via upload or postcard, which many navigation devices have enclosed. All users can then rate the favorite places of others. Subsequently NAVIGON will compile four POI lists, one for every season, that will be available for all PND users. Via NAVIGON Fresh all NAVIGON MySpecial Places can be downloaded free of charge. From July the list with the best summer places will be available for download. The launch of NAVIGON MySpecial Places for autumn is planned for the end of August.
Valuable prizes for the most beautiful favorite places
From May 12 until September 30 NAVIGON will raffle an anniversary navigation device “NAVIGON 20 years Edition”, a Ticketmaster voucher as well as the book “1000 Places To See Before You Die” once a month amongst all entries. After the promotion has ended, the 100 best rated places have the chance to win even more special prizes – for example an iPad2 as well as exciting event vouchers.
Navigation device with anniversary configuration
As part of the celebrations, NAVIGON is also releasing a special edition navigation device, called “NAVIGON 20th Anniversary Edition”. The device is part of the 70 series and offers a 5-inch display as well as comprehensive features. Users will furthermore receive NAVIGON FreshMaps free for two years, so that all maps can be kept up-to-date at all times. “With our exclusive anniversary offers we would like to thank our customers for their loyalty over the past two decades,” says Sven Klenner. “In addition to the anniversary navigation device more attractive offers and events will be coming their way in the course of the anniversary year.”
Special offers for add-ons
Over the coming weeks NAVIGON will put selected PND content on sale and reduce the price of add-ons by 20 percent. For starters, the Event-Package will be available from May 12: It includes the MICHELIN Restaurant and Hotel Guide and the MICHELIN Green Guide. Every other week different add-ons will be put on sale, for example a Travel-Package, the Safety & Relax Package and the Live Package.
Further information about NAVIGON is available online: www.navigon.com. Alternatively please contact: email@example.com. Up-to-date pictures can be downloaded from the media portal: www.navigon-partner-portal.com/presse (User name: presse; Password: navigonmedia).
1 A maximum of Euro 20,000 will be donated for all special places submitted as part of the anniversary activities.
2 The device includes a code for NAVIGON FreshMaps.
Furthermore NAVIGON is on:
Since its establishment in 1991 the NAVIGON AG has become one of the world-leading manufacturers of modern navigation systems. The slogan for the anniversary year is phrased accordingly “20 years of NAVIGON - innovations from Germany”. With own portable navigation devices and thanks to successful partnerships in the consumer electronics and mobile phone service sector the company stands for high-quality GPS navigation for PNDs and smartphones. NAVIGON develops software-solutions for all relevant operating systems. Furthermore the company offers professional navigation solutions such as driver assistance components for the automotive OEM market. NAVIGON operates worldwide and in addition to the German headquarters has subsidiaries in Asia, Europe and North America. - NAVIGON. And the world is yours.