NAVIGON launches own navigation systems
Company to extend the scope of its brand, in future offering not only navigation software, but also navigation systems
NAVIGON, a global leader in the mobile navigation sector, is launching a range of own-brand navigation systems developed in-house, announced NAVIGON CEO Peter Scheufen today in Hamburg. The new NAVIGON-brand systems will feature distinctive design and a sophisticated range of additional functions to give them competitive edge. NAVIGON will present the first of the new products next week at the CeBIT trade show in Hanover.
"We consolidated our strength with our award-winning Mobile Navigator software and expanded our position in the navigation market. To continue our success story and to complement our software, we will offer navigation systems in an exciting design and with outstanding hardware components", said Scheufen, explaining that in previous months NAVIGON had lavished investments on its Hamburg and Würzburg sites and built up a comprehensive hardware expertise. "The new devices are currently undergoing the final round of tests and are planned to be in the shops by early summer."
NAVIGON successfully operates on the GPS navigation growth market since 1991. According to German market research company Gesellschaft für Konsumforschung (GfK), sales of navigation systems in Germany for 2006 showed a fourfold increase year-on-year. Peter Scheufen predicts that demand will grow further in 2007: "We anticipate that growth will rise to over 50 per cent, and we see enormous opportunities for NAVIGON-brand navigation systems in this booming market."