Press

NAVIGON launches own navigation systems

Company to extend the scope of its brand, in future offering not only navigation software, but also navigation systems

NAVIGON, a global leader in the mobile navigation sector, is launching a range of own-brand navigation systems developed in-house, announced NAVIGON CEO Peter Scheufen today in Hamburg. The new NAVIGON-brand systems will feature distinctive design and a sophisticated range of additional functions to give them competitive edge. NAVIGON will present the first of the new products next week at the CeBIT trade show in Hanover.

"We consolidated our strength with our award-winning Mobile Navigator software and expanded our position in the navigation market. To continue our success story and to complement our software, we will offer navigation systems in an exciting design and with outstanding hardware components", said Scheufen, explaining that in previous months NAVIGON had lavished investments on its Hamburg and Würzburg sites and built up a comprehensive hardware expertise. "The new devices are currently undergoing the final round of tests and are planned to be in the shops by early summer."

NAVIGON successfully operates on the GPS navigation growth market since 1991. According to German market research company Gesellschaft für Konsumforschung (GfK), sales of navigation systems in Germany for 2006 showed a fourfold increase year-on-year. Peter Scheufen predicts that demand will grow further in 2007: "We anticipate that growth will rise to over 50 per cent, and we see enormous opportunities for NAVIGON-brand navigation systems in this booming market."

NAVIGON AG

NAVIGON AG is one of the world’s leading innovator of navigation products. Besides partnerships with well-known consumer electronic brands the company presents its own portable navigation devices standing for high-quality mobile GPS navigation and outstanding technology in attractive lines. Moreover, NAVIGON offers professional automotive components for driver assistance systems. Founded in 1991, NAVIGON employs a total staff of more than 400, and is represented by its own offices in Asia, Europe and North America. – NAVIGON. And the world is yours.
File size: 77.2 KB
Download press report