Press

NAVIGON “Wows” Consumers with the Affordable NAVIGON 2100™

No Need to Trade Features for Price; NAVIGON’s new GPS Navigator offers much more for less

BERLIN, August 31, 2007

NAVIGON, a leading provider of navigation products and solutions, today unveiled the elegantly designed NAVIGON 2100™ at IFA 2007, the world's largest consumer electronics show. Packed with "wow" features, the NAVIGON 2100, a slim, easy-to-use and affordable personal navigation device for the North American market, surpasses the basics to deliver an intelligent, premium navigation experience in an innovatively designed package.


"With the NAVIGON 2100, it was our aim to hit a price point that was within reach of all consumers without sacrificing NAVIGON-quality form and function," said Andreas Hecht, NAVIGON's general manager for the Americas. "The NAVIGON 2100 has the same DNA that has won us awards with other products in our portfolio. It is a result of the same intelligent design and intuitive innovation-and it offers features that aren't available in systems at twice the price."


The NAVIGON 2100 offers stunning 2D and 3D map views, a brilliant, anti-glare 3.5" touchscreen, simple- to-maneuver menus and spoken turn-by-turn directions and street names via advanced text to speech-one of the only devices in its price tier to do so. Predictive text and city-first or street-first data entry, as well as millions of pre-loaded points of interest, help make destination entry easy.

Key features include:


  • Reality View™: exclusive and available only on all NAVIGON devices, Reality View provides 3D, photo-realistic virtual reality views of complex interchanges, complete with road geometry and actual road sign text
  • Text-to-Speech: Provides clearly spoken driving directions and street names
  • Automatic Speed Warnings: Shows posted speed limit and notifies driver with visual and verbal warnings when driver is speeding

The NAVIGON 2100 ships pre-loaded with two software features that can be unlocked with an accessory pack available at retail. These accessories include:

  • Subscription- Free Lifetime Traffic: Advises on traffic flow, incidents and alternate routes for the lifetime of the product
  • ZAGAT Survey®Ratings and Reviews: Five destination guides, including top U.S. hotels, resorts and spas, restaurants, golf courses, as well as attractions and nightlife in 70+ U.S. cities help users make informed destination choices

The NAVIGON 2100 will be available for purchase online and at major North American retail outlets this winter for an MSRP of $249. Special NAVIGON 2100 accessory packs enable Lifetime Traffic and ZAGAT Survey®Ratings and Reviews at respective MSRPs of $99.99 and $39.99.


About NAVIGON

NAVIGON INC. is one of the world's leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 300 people and has offices in Asia, Europe and North America.

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